Writers and Authors


Also called : Advertising Associate, Advertising Copy Writer, Advertising Writer, Communications Specialist, Copy Writer, Copywriter, Freelance Copywriter, Web Content Writer

What they do


Originate and prepare written material, such as scripts, stories, advertisements, and other material.

On the job, one would


  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

  • Present drafts and ideas to clients.

  • Vary language and tone of messages based on product and medium.

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

KNOWLEDGE


  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

  • Communications and Media
    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

SKILLS


  • Reading Comprehension
    Understanding written sentences and paragraphs in work-related documents.

  • Writing
    Communicating effectively in writing as appropriate for the needs of the audience.

  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Speaking
    Talking to others to convey information effectively.

  • Critical Thinking
    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

ABILITIES


  • Written Comprehension
    The ability to read and understand information and ideas presented in writing.

  • Written Expression
    The ability to communicate information and ideas in writing so others will understand.

  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.

  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.

  • Near Vision
    The ability to see details at close range (within a few feet of the observer).

PERSONALITY

People interested in this work, will do well at jobs that need;

  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.

  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.

  • Innovation
    Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.

  • Integrity
    Job requires being honest and ethical.

  • Cooperation
    Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

  • Adaptability/Flexibility
    Job requires being open to change (positive or negative) and to considerable variety in the workplace.

  • Initiative
    Job requires a willingness to take on responsibilities and challenges.

  • Achievement/Effort
    Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

  • Stress Tolerance
    Job requires accepting criticism and dealing calmly and effectively with high-stress situations.

  • Persistence
    Job requires persistence in the face of obstacles.

TECHNOLOGY

  • Cloud-based data access and sharing software

  • Customer relationship management CRM software

  • Data base management system software

  • Data base user interface and query software

  • Data mining software

  • Desktop communications software

  • Desktop publishing software

  • Document management software

  • Electronic mail software

  • Graphics or photo imaging software

  • Instant messaging software

EDUCATION AND TRAINING

  • Preparation

    Considerable Preparation Needed

  • Education

    Four-year bachelor degree

  • Experience

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupation

  • Jobtraining

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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