Market Research Analysts and Marketing Specialists

KNOWLEDGE

• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.


• Mathematics
  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

SKILLS

• Critical Thinking
  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.


• Reading Comprehension
  Understanding written sentences and paragraphs in work-related documents.


• Writing
  Communicating effectively in writing as appropriate for the needs of the audience.


• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


• Complex Problem Solving
  Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

ABILITIES

• Inductive Reasoning
  The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).


• Deductive Reasoning
  The ability to apply general rules to specific problems to produce answers that make sense.


• Fluency of Ideas
  The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).


• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.


• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.

PERSONALITY

People interested in this work, will do well at jobs that need;