Market Research Analysts and Marketing Specialists


Also called : Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

What they do


Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

On the job, one would


    KNOWLEDGE


    • English Language
      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Customer and Personal Service
      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Sales and Marketing
      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Mathematics
      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    SKILLS


    • Critical Thinking
      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

    • Reading Comprehension
      Understanding written sentences and paragraphs in work-related documents.

    • Writing
      Communicating effectively in writing as appropriate for the needs of the audience.

    • Active Listening
      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Complex Problem Solving
      Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

    ABILITIES


    • Inductive Reasoning
      The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

    • Deductive Reasoning
      The ability to apply general rules to specific problems to produce answers that make sense.

    • Fluency of Ideas
      The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

    • Oral Comprehension
      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Oral Expression
      The ability to communicate information and ideas in speaking so others will understand.

    PERSONALITY

    People interested in this work, will do well at jobs that need;

    • Analytical Thinking
      Job requires analyzing information and using logic to address work-related issues and problems.

    • Attention to Detail
      Job requires being careful about detail and thorough in completing work tasks.

    • Dependability
      Job requires being reliable, responsible, and dependable, and fulfilling obligations.

    • Integrity
      Job requires being honest and ethical.

    • Initiative
      Job requires a willingness to take on responsibilities and challenges.

    • Adaptability/Flexibility
      Job requires being open to change (positive or negative) and to considerable variety in the workplace.

    • Persistence
      Job requires persistence in the face of obstacles.

    • Cooperation
      Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

    • Independence
      Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.

    • Achievement/Effort
      Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

    TECHNOLOGY

    • Analytical or scientific software

    • Business intelligence and data analysis software

    • Categorization or classification software

    • Cloud-based data access and sharing software

    • Content workflow software

    • Customer relationship management CRM software

    • Data base management system software

    • Data base reporting software

    • Data base user interface and query software

    • Data mining software

    • Desktop publishing software

    EDUCATION AND TRAINING

    • Preparation

      Considerable Preparation Needed

    • Education

      Four-year bachelor degree

    • Experience

      A considerable amount of work-related skill, knowledge, or experience is needed for these occupation

    • Jobtraining

      Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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