Desktop Publishers


Also called : Advertising Associate, Compositor, Computer Typesetter, Design Editor, Desktop Operator, Desktop Publishing Specialist, Electronic Console Display Operator, Electronic Imager, Electronic Publishing S

What they do


Format typescript and graphic elements using computer software to produce publication-ready material.

On the job, one would


    KNOWLEDGE


    • Computers and Electronics
      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Communications and Media
      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • English Language
      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    SKILLS


    • Critical Thinking
      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

    • Reading Comprehension
      Understanding written sentences and paragraphs in work-related documents.

    • Judgment and Decision Making
      Considering the relative costs and benefits of potential actions to choose the most appropriate one.

    • Active Listening
      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Speaking
      Talking to others to convey information effectively.

    ABILITIES


    • Near Vision
      The ability to see details at close range (within a few feet of the observer).

    • Information Ordering
      The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

    • Originality
      The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

    • Visualization
      The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

    • Fluency of Ideas
      The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

    PERSONALITY

    People interested in this work, will do well at jobs that need;

    • Analytical Thinking
      Job requires analyzing information and using logic to address work-related issues and problems.

    • Leadership
      Job requires a willingness to lead, take charge, and offer opinions and direction.

    • Social Orientation
      Job requires preferring to work with others rather than alone, and being personally connected with others on the job.

    • Attention to Detail
      Job requires being careful about detail and thorough in completing work tasks.

    • Dependability
      Job requires being reliable, responsible, and dependable, and fulfilling obligations.

    • Cooperation
      Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

    • Adaptability/Flexibility
      Job requires being open to change (positive or negative) and to considerable variety in the workplace.

    • Integrity
      Job requires being honest and ethical.

    • Stress Tolerance
      Job requires accepting criticism and dealing calmly and effectively with high-stress situations.

    • Initiative
      Job requires a willingness to take on responsibilities and challenges.

    TECHNOLOGY

    • Cloud-based data access and sharing software

    • Customer relationship management CRM software

    • Data base management system software

    • Data base user interface and query software

    • Data conversion software

    • Desktop publishing software

    • Development environment software

    • Document management software

    • Electronic mail software

    • Enterprise application integration software

    • Enterprise resource planning ERP software

    EDUCATION AND TRAINING

    • Preparation

      Medium Preparation Needed

    • Education

      Training in vocational schools or an Associate deg

    • Experience

      Previous work-related skill, knowledge, or experience is required for these occupations.

    • Jobtraining

      Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers.

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