Advertising and Promotions Managers


Also called : Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Mana

What they do


Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

On the job, one would


    KNOWLEDGE


    • Sales and Marketing
      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • English Language
      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Communications and Media
      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Customer and Personal Service
      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    SKILLS


    • Active Listening
      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Critical Thinking
      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

    • Social Perceptiveness
      Being aware of others' reactions and understanding why they react as they do.

    • Speaking
      Talking to others to convey information effectively.

    • Judgment and Decision Making
      Considering the relative costs and benefits of potential actions to choose the most appropriate one.

    ABILITIES


    • Oral Expression
      The ability to communicate information and ideas in speaking so others will understand.

    • Oral Comprehension
      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Speech Clarity
      The ability to speak clearly so others can understand you.

    • Written Comprehension
      The ability to read and understand information and ideas presented in writing.

    • Deductive Reasoning
      The ability to apply general rules to specific problems to produce answers that make sense.

    PERSONALITY

    People interested in this work, will do well at jobs that need;

    • Initiative
      Job requires a willingness to take on responsibilities and challenges.

    • Cooperation
      Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

    • Dependability
      Job requires being reliable, responsible, and dependable, and fulfilling obligations.

    • Attention to Detail
      Job requires being careful about detail and thorough in completing work tasks.

    • Adaptability/Flexibility
      Job requires being open to change (positive or negative) and to considerable variety in the workplace.

    • Stress Tolerance
      Job requires accepting criticism and dealing calmly and effectively with high-stress situations.

    • Persistence
      Job requires persistence in the face of obstacles.

    • Self-Control
      Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

    • Integrity
      Job requires being honest and ethical.

    • Achievement/Effort
      Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

    TECHNOLOGY

    • Calendar and scheduling software

    • Cloud-based data access and sharing software

    • Customer relationship management CRM software

    • Data base management system software

    • Data base reporting software

    • Data base user interface and query software

    • Desktop publishing software

    • Development environment software

    • Document management software

    • Electronic mail software

    • Enterprise application integration software

    EDUCATION AND TRAINING

    • Preparation

      Considerable Preparation Needed

    • Education

      Four-year bachelor degree

    • Experience

      A considerable amount of work-related skill, knowledge, or experience is needed for these occupation

    • Jobtraining

      Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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