Advertising and Promotions Managers

KNOWLEDGE

• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.


• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


• Communications and Media
  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

SKILLS

• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


• Critical Thinking
  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.


• Social Perceptiveness
  Being aware of others' reactions and understanding why they react as they do.


• Speaking
  Talking to others to convey information effectively.


• Judgment and Decision Making
  Considering the relative costs and benefits of potential actions to choose the most appropriate one.

ABILITIES

• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.


• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.


• Speech Clarity
  The ability to speak clearly so others can understand you.


• Written Comprehension
  The ability to read and understand information and ideas presented in writing.


• Deductive Reasoning
  The ability to apply general rules to specific problems to produce answers that make sense.

PERSONALITY

People interested in this work, will do well at jobs that need;